3/13/2024
High Limit Racing
Texas-Based Uncle Chicken’s Sippin’ Whiskey Joins High Limit Racing at Texas Motor Speedway
Signature Drink to be Sold at the Uncle Chicken’s Sippin’ Whiskey Stockyard Stampede presented by Whiskey Myers
Mooresville, N.C. (March 13, 2024) – Texas-based high-end spirit brand Uncle Chicken’s Sippin’ Whiskey brings an extra element of Lone Star State energy to the Stockyard Stampede at The Dirt Track at Texas Motor Speedway on Saturday, April 13 as the title sponsor of the event. Uncle Chicken’s Sippin’ Whiskey is the liquor offering from genre-bending band Whiskey Myers, also the sponsor of High Limit Racing’s Victory Lane each night, The two Texas favorites now join forces to host the Uncle Chicken’s Sippin’ Whiskey Stockyard Stampede presented by Whiskey Myers.
“We couldn’t be more excited about this partnership”, said Laurel Dixon, Director of Marketing for Uncle Chicken’s. “Texas is a key market for Uncle Chicken’s and this is a great opportunity for us to drive awareness for the brand."
Uncle Chicken’s is currently available in eight states: Texas, California, Florida, Georgia, Kentucky, North Carolina, New York and Tennessee. Bottles are also available for purchase online at www.unclechickenswhiskey.com with a suggested retail price of $54.99 for a 750 ML size. Click here to find an Uncle Chicken’s retailer near you.
All liquor stands at The Dirt Track at Texas Motor Speedway will serve Uncle Chicken’s Sippin’ Whiskey and offer a signature cocktail for this one-night event. Uncle Chicken’s Sippin’ Whiskey will also be available for purchase in all executive suites at the event.
“Not only do we love showcasing brands that are local to the tracks we are at, we also want to put the actual product in the hands of the fans,” said Kendra Jacobs, Chief Marketing and Events Officer at High Limit Racing. “Whiskey Myers has been a great supporter of dirt racing for years. They love the sport and they see the value of sprint car racing’s growing fanbase. We’re honored to introduce the fanbase to the whiskey brand that they own, too.”
The multi-Platinum, chart-topping band joined High Limit Racing prior to the start of the 2024 season, sponsoring both Victory Lane and the Whiskey Myers Minute highlight video each race week on High Limit Racing’s Instagram account.
“Creating Uncle Chicken’s and partnering with High Limit Racing are two ways we’ve been able to pursue our passions beyond music recently,” explains Whiskey Myers drummer Jeff Hogg, “so to be able to bring both together right here in our home state is really exciting and something we’re proud to be part of.”
The action at The Dirt Track at Texas Motor Speedway on Saturday, April 13, begins at 3:30pm, local time, with the High Limit Racing Fan Fest. Grandstand gates will be open allowing fans access to driver autograph sessions at various driver merchandise trailers. At 4pm, drivers take to the stage for a special live “Trackside Live! Dirt Edition” show with guests Kyle Larson, Brad Sweet, Rico Abreu, Kasey Kahne, Brent Marks, Tanner Thorson, Corey Day and Zeb Wise.
Tickets for the Uncle Chicken’s Sippin’ Whiskey Stockyard Stampede presented by Whiskey Myers are available at www.highlimitracing.com. A limited-time discount on tickets will be honored through Friday, March 29. Pit passes are sold at track on event day only. E-mail Kendra Jacobs for information regarding executive suite purchases for the event.
FloRacing, the official streaming partner of High Limit Racing, will have live coverage of every lap of the Uncle Chicken’s Sippin’ Whiskey Stockyard Stampede presented by Whiskey Myers. To subscribe to FloRacing, click here.
To learn more about Uncle Chicken’s Sippin’ Whiskey, visit www.unclechickenswhiskey.com and follow them on X (formerly Twitter), Instagram and on Facebook.
Whiskey Myers will tour the country this year playing dozens of concerts from coast-to-coast. The current tour schedule can be seen here, with more dates being added. To learn more about Whiskey Myers, visit www.whiskeymyers.com, follow @whiskeymyers on X, Facebook and Instagram and subscribe to their YouTube channel.
Follow @HighLimitRacing on X, Instagram and Facebook to stay up-to-date with series information including news, event updates, ticketing information, and more.
About Whiskey Myers
Genre-bending band Whiskey Myers have played more than 2,500 live shows to ever-increasing crowd sizes since their emergence in 2007. In addition to headlining their own sold-out shows from coast to coast at iconic venues such as Red Rocks Amphitheatre and Ryman Auditorium, plus performing at marquee festivals Bonnaroo, Stagecoach, Download and more, the six-piece was also personally selected to open The Rolling Stones’ Chicago stadium show in 2019. Their latest self-produced album, Tornillo, available everywhere now via the band’s own Wiggy Thump Records, features the No. 17 most-played Americana song of 2022, “John Wayne,” and follows their fifth studio album, Whiskey Myers, which debuted at No. 1 on both the Country and Americana/Folk sales charts, at No. 2 on the Rock chart and No. 6 on the all-genre Billboard 200 chart (No. 3 among new releases). In total, Whiskey Myers have sold more than 2 million albums and amassed over 2.8 billion streams while earning six RIAA Gold & Platinum certifications as an independent band. Known for their high-energy live show and unique sound, the band praised by Esquire as “the real damn deal” has also earned sync success with features (and an on-screen appearance) in Paramount’s hit show “Yellowstone” as well as Netflix series “What/If,” Angelina Jolie film “Those Who Wish Me Dead” and CBS series “SEAL Team,” among several others. USA Today describes their sound as “a riff-heavy blend of Southern rock and gritty country that has earned comparisons to the Allman Brothers Band and Led Zeppelin,” with Rolling Stone noting “it’s the seminal combination of twang and crunchy rock & roll guitars that hits a perfect sweet spot.”
